DALLAS (WBAP/KLIF News) – Taco Bueno is doubling down on its tacos.
The Texas-based fast-food restaurant chain has announced a partnership with Dallas Cowboy’s rookie taco.
Taco Bueno CEO Mike Roper said a marketing opportunity like this one doesn’t come around often.
“I’ll make a wild guess that there’s probably less than five people in the world that will be named Taco. There’s only one unique one that is here for Dallas. So, we got the one unique one,” he said.
Roper said Charlton will have an integral role in creating the marketing campaign.
“We are going to have a lot of collaboration between him and us helping to create some new products and packaging. We’re going to really do something that will be great for the fans,” he said.
Specific terms of the deal have not been disclosed publicly.
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