TelevisaUnivision, the leading Spanish-language media company in the U.S. and Mexico, has launched a nationwide campaign against Google, accusing the tech giant of discriminating against Hispanic audiences and engaging in political censorship.
The campaign, titled “Do the Right Thing Google,” began Wednesday and seeks to pressure Google’s YouTube TV to reverse its plan to remove Univision from its main programming bundle on Sept. 30.
According to Univision, YouTube TV subscribers will be forced to pay an 18% premium, colloquially being dubbed a “Hispanic tax,” to retain access to its Spanish-language news, sports, and entertainment programming.
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