Before “Titanic” became one of the most successful films in history, the project was fighting to stay afloat.
The film’s late producer, Jon Landau, in his forthcoming memoir “The Bigger Picture,” detailed the behind-the-scenes fight over the film’s first trailer. Ultimately, the dispute helped shift the public’s perception of James Cameron’s 1997 blockbuster, but at the time the film faced deep skepticism.
“For any movie, the first trailer is hugely important. It’s the best chance you will have to capture an audience,” Landau wrote in an excerpt published by Variety on Tuesday.
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