Taylor Swift offered fans a closer look at how she acquired her master recordings.
The pop icon first revealed the news on Instagram in May, but offered few other details. Appearing on the “New Heights” podcast with her partner, Travis Kelce, and his brother Jason Kelce, Swift explained that following the conclusion of the Eras Tour, it felt like the right moment to reach out to Shamrock Capital, the private equity company that had acquired the recordings from Scooter Braun’s Ithaca Holdings.
“It was like an intrusive thought that I had every day. I wanted to buy my music outright. I [didn’t] want to be in a partnership. I [didn’t] want to own 30% of it. I want it. I want to own all of it,” she said. “I deserve that, but it was a long shot to think that they would do that, they would sell that, that asset to me. It’s a big asset. It’s a huge decision for them to make, to sell that to anyone, including me. I decided that, rather than this be like a business conversation, I’m in the business of human emotion. I would so much rather lead heart first in something like this.”
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