Spirit Airlines helped popularize the ultra-low-cost carrier (ULCC) model in the U.S., offering low fares while charging extra for services once included in ticket prices, such as checked bags and seat selection.
This approach reshaped the airline industry and was eventually adopted by major carriers like American, Delta, and United, which began offering basic economy tickets with similar restrictions.
Times have changed. And at least for Spirit, not for the good. The air carrier’s announcement this week of fleet reductions, according to the New York Times, is a sliver of the big picture Spirit is facing.
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