South Carolina’s Democratic Party is turning to social media influencers as it campaigns to remain the first state on the party’s 2028 presidential primary calendar, a move that reflects both the shifting media landscape and intensifying competition among early state contenders.
Party leaders will host a “creator” briefing this week in Los Angeles alongside the Democratic National Committee’s winter meeting, sources told Axios on Sunday.
The effort is part of a broader “nationwide creator engagement strategy” aimed at persuading DNC members that South Carolina — which led the Democrat primary lineup in 2024 after decades of Iowa and New Hampshire dominance — should retain the coveted opening slot.
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