The Department of Homeland Security is tapping into a popular video game to aid its recruitment process, urging potential officers to “Destroy the flood.”
The ad says, “finishing this fight,” followed by “Destroy the flood. Join.ICE.gov.” The ad appears with a graphic over a stylized image of characters on an all-terrain vehicle with the traditional Halo green color in a campaign that was posted Monday evening.
The post has over 20 million impressions as of Tuesday afternoon, with many replies embracing the reference.
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