A Florida radio station has rebranded itself as “Trump Country” in homage to President Donald Trump, a move its general manager says has tripled ratings among the key 25-54 demographic.
“We didn’t ask for permission,” 93.7 WEHL’s Jim Schwartzel told CBS News. “But I don’t think that the president or anybody else would really be upset by it. We looked at it as comedy.”
The Fort Myers station executed the rebrand on the day of Trump’s second inauguration, complete with a new slogan, “Make Country Great Again,” a voice actor mimicking Trump for its station imaging, and website images of a cowboy hat–clad Trump, reported Mediaite on Tuesday.
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