Major retailers are facing a surge in artificial intelligence-driven fraud attempts heading into the peak holiday shopping season, with deepfake technology now playing a central role in large-scale scams.
Deepfake detection firm Pindrop estimates that three in 10 fraud attempts aimed at major retailers are now AI-generated, according to reporting from Axios.
Scammers are using AI to impersonate customers, colleagues, and family members in order to deceive workers at large retail companies.
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