Cracker Barrel Chief Executive Julie Felss Masino said the company’s logo redesign, which drew widespread backlash, was intended to improve highway visibility, not signal any ideological shift.
According to the Wall Street Journal, Masino made the comments Tuesday at the 13D Monitor Active-Passive Investor Summit in New York City. She explained that the simplified logo was meant to stand out better on billboards, but acknowledged that the change alienated longtime customers.
Cracker Barrel replaced its iconic logo featuring a man in overalls leaning against a barrel with a version showing only the restaurant’s name. The company reversed the change in August after criticism from customers and public figures, including President Donald Trump.
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