DALLAS (KLIF/WBAP) — Would you believe more women than men use emojis on Twitter? Probably. A new report, recently released by Brandwatch, shows a lot more than that, though, about emojis.
The company took every emoji tweeted during a two year span and broke down the demographics of the data by things like gender, location, time of day used and more.
They found that 61% of the emojis used were posted by women, as opposed to 39% by men.
Analysts say they also discovered trends. In 2016, during the Presidential Election, more negative or fearful emojis were posted than usual. In May 2017, more sad emojis were used than ever before. Researchers say they think that coincides with the Manchester bombing.
Companies are interested in this data as well, because it signals to them whether customers, and potential customers, like their product. Since September 2015, the number of tweets that list a brand name has skyrocketed… up by almost 49%. So researchers looked at which brand names generated the most positive feedback on Twitter.
Top Five Positive Brand Names
- Pantene
- Jameson
- Subway
- InterContinental Hotels
- Tesla
Researchers are looking into any reasons as to why these brands ranked so highly during that time. They say Jameson, for example, saw a 10x increase during Saint Patrick’s Day celebrations.
Producer Robyn Geske stopped by the studio this morning to talk about the report.
Dave Williams & Amy Chodroff, KLIF/WBAP, Copyright © 2018
