Steak ‘n Shake has blasted Cracker Barrel’s new stripped-down logo and redesign as a “soulless” rebrand that erases the chain’s heritage, joining a wave of backlash that has rattled customers, lawmakers, and even Wall Street, Breitbart reported.
Cracker Barrel is facing intense criticism after unveiling a major rebrand that ditched the company’s decades-old imagery, including its iconic logo of an elderly man leaning against a barrel and the words “Old Country Store.” The new look, featuring a plain “Cracker Barrel” name in gold and brown tones, has been slammed by detractors as bland and overly generic.
The backlash has come not only from longtime customers but also from rival chain Steak ‘n Shake, which used its platform on X to accuse Cracker Barrel of erasing its identity.
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