Dallas (WBAP/KLIF)- There’s a new and unique way local businesses can advertise and ride share drivers can make money. Firefly is lighting up the streets of New York, Los Angeles, San Francisco, Chicago and now in Dallas. The company gives rideshare drivers and taxis smart LED screens to put on top of their cars. Gregory Stock with Firefly said the screens are GPS operated so each advertisement will be relevant to the driver’s exact location. “The device knows where it’s at. For example if the car is driving through Downtown Dallas, it will know that. If someone is going to the symphony or the art museum or if there’s an event going on, we will be able to message that,” said Stock. “One of the reasons we chose Dallas was because it’s such a growing area. We saw driver’s wages stagnating so we thought of a model that would help generate revenue while providing value to the core of that driver community,” he said. Stock said drivers can make up to $300 a month and it can help local companies reach more people. “It’s a new innovation on an old model but I think street level media is the next phase for cities that are really growing, for example, Dallas,” said Stock. If you would like to advertise on Firefly or to learn more about the company, visit fireflyon.com
