AUSTIN (WBAP/KLIF)- Amazon-owned Whole Foods Market announces a third round of price cuts starting Wednesday, April 3rd.
Customers will save on hundreds of items in store and online, saving an average of 20% on select items. Amazon Whole Foods released a statement saying, “The sales have an emphasis on high quality, peak-of-season produce, including greens, tomatoes, tropical fruits and more.”
“Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price 
investments,” said John Mackey, Whole Foods Market co-founder and CEO.
Business Strategist Mel Lisiten said Amazon purchased Whole Foods last year to lower prices, and now we are starting to see it happen.
“If they are going to cut prices on organic produce, that’s one of the highest margin prices across the board in most supermarkets…so maybe this will make them more competitive,” Lisiten said.
In addition to new lower prices for all shoppers, Prime members will now save more with weekly member deals and deeper discounts.
“When Whole Foods Market joined the Amazon family, we set out to make healthy and organic food more accessible. Over the last year, we’ve been working together tirelessly to pass on savings to customers,” said Jeff Wilke, CEO of Amazon Worldwide Consumer.
Lisiten notes that in this day and age, being able to get your groceries online and delivered is a huge incentive for consumers.
“We are ordering from them constantly because it’s free delivery and we get it to our door at the end of the day if we order it in the morning or first thing the next day, it’s really convenient,” Lisiten said.
According to the Amazon Whole Food’s Statement, examples of exclusive Prime member deals in April include:
- Organic asparagus: $2.99/lb, save $2
- Organic strawberries: $2.99/lb, save $2
- Sumo Citrus: $2.49/lb, save $1.50
- Air-chilled, no-antibiotics-ever whole chicken: $1.79/lb, save at least 40%
- Spiral sliced ham: $3.99/lb, save at least 33%
- Animal welfare-rated, bone in pork loin chops: $4.99/lb, save at least $2
- Fresh, sustainable wild-caught halibut fillet: $16.99/lb, save at least 35%
- 35% off all Justin’s brand products
- $20 off Vega One Organic Shakes (24.3-26.9 oz. sizes only)
- 40% off all Kite Hill plant-based products
- 35% off all Epic brand products
- Prepared sandwiches and wraps: 20% off
Prime members can also receive an additional 10 percent off hundreds of sale items throughout the store.
Also, starting Wednesday, customers who try Prime can get $10 off their $20 purchase in-store at Whole Foods Market when they try Prime.
For more information and to read the full statement visit media.wholefoodsmarket.com
