What Do You Think About the New Branding: International House of Pan…Burgers?

DALLAS (WBAP/KLIF News) – The temporary name change from International House of Pancakes to International House of Burgers is all the rage, prompting thousands of tweets, retweets, gifs, and even tweets from other burger establishments like Whataburger and Wendy’s.

IHOB confirms the change from P (pancakes) to B for Burgers, but added that their new branding is a not permanent. According to the company’s website the burgers range in price from about $7-$10 dollars, before tax.

The company has garnered lots of attention today with the new brand trending on Twitter with more than 180 thousand Tweets. Whataburger got in on the fun by tweeting, “as much as we love our pancakes, we’d never change our name to What A Pancake.”