Irving Celebrates its New Music Venue

IRVING (WBAP/KLIF) – Toyota Music Factory in Irving is hosting a three-day grand opening celebration with entertainment and activities.

From April 13 through April 15, guests can experience a range of live, rhythmic performances from local bands to well-known musicians. The festival-like atmosphere will also feature unique strolling entertainment attractions sure to pique visitors’ interest.

“Toyota Music Factory has been a significant undertaking, but the long-awaited entertainment destination is truly a sight to behold,” said Noah Lazes, president of ARK Group. “It has taken an army of workers to create this unique entertainment district, and we look forward to celebrating everyone’s hard work and dedication during our grand opening celebration of Toyota Music Factory. This is more than a grand opening ceremony – it is a community celebration to showcase the fun-filled environment we’ve created in the heart of Las Colinas.”

Anchored by Live Nation’s The Pavilion at Toyota Music Factory, the mixed-use and lifestyle destination will host a dynamic lineup of music performances throughout the weekend-long celebration including, Brad Paisley: ‘Weekend Warrior World Tour’ on Friday. The Dallas Cowboys Rhythm and Blue and the Mavs ManiAACs are scheduled for the grand opening weekend. The Texas Lottery® Plaza will be one of the focal points of the grand opening festivities as live music from local bands and DJs will permeate from the open-air, central gathering space. Texas Lottery® Plaza includes a full-production performance stage for all types of live entertainment and community events with abundant greenery.

“Toyota is excited to partner with the ARK Group in the launch of Toyota Music Factory,” said Steve Curtis, vice president of media and engagement marketing at Toyota Motor North America, Inc. “With world class entertainment and top-notch food and dining options, we hope to create an experience that the entire community can enjoy. We thank the City of Irving for their partnership and look forward to working together here for years to come.”

Guests can also enjoy the more than 25 restaurants and entertainment options available at Toyota Music Factory.