Fort Worth, TX – Fort Worth will launch an image make-over at Austin’s popular SXSW Fesival which kicked off Friday.
Tomorrow and Wednesday attendees will get a glimpse of Fort Worth at exhibit full of the sights and sounds of the city; the exhibit is branded as ‘Fort Worth Now.’
The move was made after two studies show Fort Worth is falling behind its competitors on the global awareness front.
Fort Worth Mayor Betsy price told the Star-Telegram, officials chose SXSW as the first real effort to promote the city as a great place to live and do business.
“We had a very eye-opening economic development strategy done that gave us the good, the bad and the ugly and one of them was that people don’t really know Fort Worth,” said Mayor Betsy Price. “We’ve got a great quality of life but they don’t know it necessarily as a strong business community in addition to a great place to live. So South by Southwest is the first real big jump out there to promote it.”
The festival is expected to draw up to 400-thousand visitors from around the world by the time it wraps up Sunday.
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