Dallas (WBAP/KLIF) – Want to go to a Dallas Cowboys game this upcoming season? You’ll have to pay a lot more. Twenty-six percent more according to a survey done by Vivid Seats and published in the Dallas Business Journal. The ticket re-seller says $208 is the average ticket price for a 2017 game. But, the higher prices don’t seem to be having a negative effect on ticket sales. Vivid Seats says the top selling game of the the 2017 NFL season so far is the Cowboys season opener against the Giants on September 10th at AT&T Stadium.