A £10 million investment to promote basketball in Great Britain has been announced as part of a groundbreaking collaboration between the U.K. government and the NBA, Basketball England reported on Wednesday.
The goal of the initiative is to take the game to communities throughout the U.K. in order to get more people active and involved in the sport.
Basketball is one of the U.K.’s fastest-growing sports, the second-most-popular team sport for young people, behind soccer, and reaches diverse communities nationwide.
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