Kellogg’s has changed the recipes for Rice Krispies and Coco Pops in the United Kingdom and European markets, replacing whole rice grains with flour-based ingredients. The change does not apply to U.S. cereals.
WK Kellogg, which makes the North American cereals, told Just Food that Rice Krispies, Cocoa Krispies and Frosted Krispies in the United States and Canada will continue to use rice, with no changes to their ingredients or recipes.
Rice Krispies and Coco Pops for the UK and European markets are made by Mars, which gained the rights to manufacture the products after the 2025 acquisition of Kellanova. The Kellogg Company split into two companies, Kellanova and WK Kellogg, in 2023. WK Kellogg is now owned by the candy manufacturer Ferrero.
The European business under Mars/Kellanova plans to roll out the new recipes across its European markets in the coming weeks and months, per Just Food.
The U.S. manufacturer’s product page lists rice as the first ingredient in original Rice Krispies, followed by sugar, with salt and malt flavor among the remaining ingredients.
What changed overseas
ITV News reported that Rice Krispies in the UK now uses rice flour instead of whole rice grains, while Coco Pops uses a combination of rice flour and corn flour. Both updated recipes also include wheat gluten.
Kellogg’s UK Rice Krispies page identifies rice flour as the first ingredient and includes wheat gluten farther down the list. It also declares barley and wheat as allergens.
Why Kellogg’s changed the recipes
Kellogg’s explained the supply pressures on a dedicated UK webpage: “The weather is changing how rice and grain crops grow around the world.”
The company says variations in those ingredients affect the quality and texture of its food. It says it has adapted its cooking methods and describes the updated Rice Krispies and Coco Pops as “even crispier.”
According to ITV’s account of the company’s statement, the cereals retain the same levels of fiber, vitamin D, and iron, and packaging alerts shoppers to the allergen change.
Consumers checking the European products should review the updated ingredient lists.
Provided by Dallas Express
