FRISCO (WBAP/KLIF) – The City of Frisco is celebrating another big acquisition.
Universal Parks & Resorts, on Wednesday, announced plans specifically designed to inspire fun for families with young children with a theme park in Frisco.
According to Universal, the new park concept, set in a lush green landscape and featuring immersive themed lands, celebrates Universal’s iconic brand of entertainment, humor and innovation and brings to life its beloved characters and stories in ways that will wow even the youngest theme park goers.
The proposed park will be designed to be more intimate and engaging for younger audiences and will be sized for a regional audience. It will be full of family-friendly attractions, interactive and playful shows, character meet and greets, unique merchandise and fun food and beverage venues. Although smaller in size, it will still carry the same quality as Universal’s other larger resort destinations.
Part of 97 acres of land recently purchased by the company, the proposed park also has plans for an adjacent themed hotel and room for expansion. The entire area is intended to have a completely different look, feel, and scale than Universal’s existing parks and will appeal to a new audience for the brand.
“We are excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans,” said Page Thompson, President, New Ventures, Universal Parks & Resorts. “We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.”
Universal Parks & Resorts said that it selected the city of Frisco given the city’s growing population and ability to attract businesses to the area. The proposed location for the new concept is east of the Dallas North Tollway and north of Panther Creek Parkway.
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