Major League Baseball will make select youth-created anti-drug public service announcements available for display at Major League ballparks during the postseason under a new White House partnership with Song for Charlie, according to the Office of National Drug Control Policy.
ONDCP convened Youth Prevention Champions representing Drug-Free Communities coalitions on August 27 for a roundtable with MLB and Song for Charlie. The youth-created videos address physical and mental well-being, healthy coping, connection, resilience, and choosing to live drug-free.
“In this great nation, our most precious resource is our children,” ONDCP Director Sara Carter said in the White House release. Carter said the partnerships can carry the young participants’ messages into homes, schools, communities, and ballparks nationwide.
MLB and Song for Charlie also committed to sharing and cross-promoting the PSAs through their social media networks, the White House said.
Prevention strategy expands
The Drug-Free Communities Support Program provides federal grants to more than 500 local coalitions focused on preventing youth substance use. ONDCP estimated that 62 million people lived in communities served by those coalitions in 2025.
The initiative advances the prevention arm of the 2026 National Drug Control Strategy. As previously reported by The Dallas Express, the plan seeks to make drug-free living the social norm through school, workplace, community, and media efforts. The strategy also calls for partnerships with athletic leagues, after-school programs, and educational institutions.
Song for Charlie is a national, family-led nonprofit that educates people ages 13 to 24 about counterfeit prescription pills made with fentanyl and other dangerous substances. It also promotes healthier coping strategies in place of self-medication.
The organization already works with MLB, Minor League Baseball, and the Professional Baseball Athletic Trainers Society on fake-pill and fentanyl education.
The new initiative follows an earlier ONDCP video featuring parents who lost children to drugs, including fentanyl, as previously reported by The Dallas Express.
The White House release did not identify which clubs or ballparks may display the Youth Prevention Champions’ videos or when MLB and Song for Charlie will begin promoting them online.
Provided by Dallas Express
